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Looking for a Salestrekker
alternative?
Salestrekker is one of the most widely used broker CRMs in Australia. Lend1 takes a different approach. Here's an honest look at how the two compare, so you can decide what fits your brokerage.
Salestrekker has earned its place in the Australian broking landscape. Salestrekker 2.0 is a full multi-vertical origination CRM (residential, commercial and asset finance) used by thousands of brokers, both directly and white-labelled through aggregator groups. If you've worked at a brokerage aggregating through SFG or Yellow Brick Road, chances are you've used a Salestrekker-powered platform.
Lend1 is built around a different idea: that the biggest wins for most brokerages come from the client-facing side (onboarding, document collection, and communication) handled by an AI-powered platform that syncs into the aggregator software you already lodge through. Instead of per-user licensing, Lend1 charges a flat monthly fee per brokerage plan, with AI included at every tier rather than reserved for the top one.
Lend1 vs Salestrekker at a glance
| Lend1 | Salestrekker | |
|---|---|---|
| Published pricing | $149, $299 or $499 per month, flat | $99.99 or $249.99 per user per month +GST; Enterprise on application |
| Pricing model | Flat fee per brokerage plan | Per user |
| AI features | Included on every plan | Salestrekker AI on the Premium ($249.99) tier |
| Client onboarding portal | White-label: your logo, colours and domain | Client portal included |
| Aggregator software sync | Two-way sync with Connective Mercury Nexus | Is itself the platform for several aggregator groups |
| API access | Available | Enterprise tier (price on application) |
| Aggregator membership required | No | No (direct plans available) |
Comparison based on publicly available information as at July 2026. Pricing and features change, so always confirm current details with each vendor.
Why brokers consider Lend1
Flat pricing that doesn't scale with headcount
Adding a support team member to Lend1 doesn't add a per-seat licence. On per-user pricing, a broker plus two support staff on the AI tier is a very different monthly bill.
AI on every plan, not the top one
Document categorisation, data extraction, lead scoring and AI insights are part of the platform on all Lend1 plans, not an upgrade decision.
A client experience that carries your brand
Lend1's onboarding portal is white-label: your logo, your colours, your domain. Clients never see Lend1.
Keeps your aggregator software in place
Lend1 syncs deals, contacts and approved documents with Connective Mercury Nexus, so it complements your lodgement platform instead of competing with it.
When Salestrekker might be the better fit
Salestrekker is a genuinely strong platform, and there are cases where it's the more natural choice:
You want one system to originate across residential, commercial and asset finance at scale
Your aggregator already provides a Salestrekker-powered platform as part of membership
You want built-in lender policy search alongside your CRM
The quickest way to compare properly is to see Lend1 with your own scenarios. Explore the full feature set, transparent pricing, or all broker CRM comparisons.
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